The auto company bailout and loans are OK for now but in the long term these dinosaurs of twentieth century manufacturing practices and labor agreements MUST get with the 21st Century methodologies and contract agreements in order to be around by 2020 and beyond.
The producing of fuel efficient and cars and trucks is part of the process BUT a bigger picture suggest new companies with less models and lines and better production methods with less work rules will be and must happen NOW.
In my opinion there should be four levels of product offered by the automakers-OPENING PRICE POINT (OPP)-followed by GOOD, BETTER, AND BEST.
There are obviously some model variations within each class but it is crazy to have too many overlapping price points.
However al that being said the money given to the auto companies could and would be better spent on NEW and INNOVATIVE Technologies that when commercialized will eventually employ more people than will be left in the auto industry after it contracts and it will contract.
Cars last longer and are going to be kept even longer of the next two decades.
So let us invest in the technologies and the products of the 21st century and let the dinosaurs die a natural death or let them adapt in a way the original dinsaurs could not. These companies can become the fossil fuel for the USA to move forward as a leader of the 21st century.
Bruce Rubin
Friday, December 26, 2008
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